For 80 years, Hasselblad cameras have captured some of the world’s most iconic moments. In 2021, we commemorate these 80 years of Hasselblad legacy with 800 limited-edition 907X Anniversary Edition Kits. By casting this classic in a new light, Hasselblad celebrates a remarkable journey and a continued spirit of innovation. Discover more: https://bit.ly/3CLw2q9 | Hasselblad

This is Hasselblad X1D The world’s first compact mirrorless digital medium format camera. Weighing less than half that of a conventional digital medium format camera, the mirrorless 50MP camera is a game changer in the world of photography. Inspired by our iconic design heritage, the camera is ergonomic and compact, offering a handling experience unlike any other. Handmade in Sweden, the X1D combines Scandinavian sensibility with beautiful performance. Small enough to take anywhere, powerful eno

Karl Taylor Photography explains the history of optical excellence of Hasselblad lenses as he captures the exquisite details and entire tonal range of paintings with Hasselblad H6D-100c. See the full video here: bit.ly/OpticalExc | Hasselblad

Hasselblad cameras have taken some of the most iconic photos of the 20th century. From the first moon landing to The Beatles crossing Abbey Road, and portraits of Marilyn Monroe. Editor’s Note: The lens shown at 1:24 is designed for the X System cameras, not the H System as shown. | Business Insider