Data-driven attribution and smart bidding are no longer optional when targeting a generation that loops between video, social proof, and search before converting.

Jan 10 (Reuters) - Elon Musk said on Saturday that social media platform X will open to the public its new algorithm, including all code for organic and advertising post recommendations, in seven days ...

While the creation of this new entity marks a big step toward avoiding a U.S. ban, as well as easing trade and tech-related tensions between Washington and Beijing, there is still uncertainty ...

From analog hobbies to tech curfews, these Gen Zers are experimenting with science-backed ways to help their brains feel a little less foggy. Doomscrolling has taken over our screen time, and ...

Nissan’s Z isn’t overdue for a facelift, but that hasn’t stopped the company from giving its popular coupe a mid-cycle refresh. Nissan Z will receive mild facelift with design tweaks and updated ...

The original version of this story appeared in Quanta Magazine. If you want to solve a tricky problem, it often helps to get organized. You might, for example, break the problem into pieces and tackle ...

Terrestrial radio might seem like a relic of a bygone era, but it’s actually enjoying a bit of a resurgence with the younger generations. Driven by a combination of analog nostalgia and algorithm ...

Older, less attractive and…greener? A new trend from Gen Z's dating culture has entered the pop culture lexicon: Shrekking. Shrekking, a nod to the grumpy green ogre who snagged a princess, refers to ...

You’re at the checkout screen after an online shopping spree, ready to enter your credit card number. You type it in and instantly see a red error message ...

When professor Jessica Maddox asks her University of Alabama students a question in class, she is sometimes met with blank, deadpan looks from the Gen Zers in the room. The look has become so ...

A generational debate has started over Gen Z’s tendency to respond to various social situations with a long and intentional stare. By Nicole Stock When Valerie Jefferson, 23, posted a video about the ...

To stay relevant, frozen food brands need to meet Gen Z consumers on their phones – with the type of content that entertains, educates and delivers value, according to a new report. As frozen food ...