Ahrefs provides an all-in-one solution for monitoring and advancing your online presence, with powerful features for everybody from beginners to SEO agencies and global businesses.

LLMs still rely on search, shifting SEO from head terms to the long tail. Here’s how to use AI to uncover real customer questions and win.

How much of the energy consumed in an AI chip is spent doing something useful? This question affects everything from software ...

Generative engine optimization (GEO) is the practice of positioning your brand and content so that AI platforms like Google AI Overviews, ChatGPT, and Perplexity cite, recommend, or mention you when ...

Microsoft researchers said some companies are hiding promotional instructions in "Summarize with AI" buttons, poisoning ...

Think about the last time you searched for something specific—maybe a product comparison or a technical fix. Ideally, you ...