LLMs still rely on search, shifting SEO from head terms to the long tail. Here’s how to use AI to uncover real customer questions and win.

The scale of AI-powered discovery has been growing exponentially. OpenAI’s ChatGPT now reaches over 5 billion visits a month and 800 million active weekly users. More than 40% of users are under 25.

Winning in AI-driven search requires redesigning the enterprise operating model around eligibility, governance, and structural clarity.