What motivates B2B technology firms to create new pieces of content? Do motivations vary by business type and size? To find out, 10 Fold surveyed 450 marketing executives who work for B2B or B2B-B2C ...
Start by thinking about the dilemmas your people will face. by Erin Meyer At the beginning of my career, I worked for the health-care-software specialist HBOC. One day, a woman from human resources ...
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