There’s a lot to love about the new car experience, from the thrill of a smooth ride to that amazing new car smell. Arguably the best part is that you can give your new vehicle a fun and unique name!

It’s hard to imagine Ford without the Mustang or Bronco: two of the most iconic badges in the company’s history. But Ford’s latest trademark filings suggest the Blue Oval may be preparing to add a ...

These names didn't just disappear — they took something with them.

Getting a product name just right is a tricky balance. Brandwatch, a consumer intelligence and social media management company, has five rules for naming new products. The name has to be readable and ...

Alfa Romeo needs a name for a new Sport Urban Vehicle codenamed "Kid," and is inviting social media users for suggestions. The automaker has turned to using names from its past, as well as Italian ...