You step into a bright Ulta aisle following advice from an AI and watch someone use testers like personal cosmetics. Social feeds erupted after a video showed a creator applying creams, powders, and ...

Forbes contributors publish independent expert analyses and insights. Kristen Bousquet is an influencer and creator monetization coach. Thousands of people every month search for ways to get paid to ...

The saying “try before you buy” may not apply before trying out the in-store makeup samples from Sephora, according to one TikToker’s finding. TikTok user @howdirtyis conducted an experiment by ...