A carefully curated authenticity contest is brewing between the fast-food giants after McDonald's CEO went viral for his Big Arch taste test.
Joining McDonald's and Burger King in the ongoing burger battle is Wendy's, which has recently shared their president's ...
McDonald’s CEO Chris Kempczinski’s taste test turned into a viral meme war that shows how risky the CEO-influencer model has become.
People called the burger boss's taste-test video "dystopian" and wondered if he was an “alien” encountering fast food for the first time.
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