Modern marketing success depends on the ability to understand real consumer motivations quickly and translate them into action.

Finalized last year, the U.S. Federal Trade Commission’s (FTC) Final Rule on the Use of Consumer Reviews and Testimonials (the “Final Rule”) principally addresses the sale, purchase, and publication ...

The Federal Trade Commission (FTC) recently finalized its Rule on the Use of Consumer Reviews and Testimonials (Rule) to combat fake reviews and testimonials. The finalized Rule comes after the FTC ...

A new study found that many consumers tend to fall for fake online reviews as a result of “truth bias” – the tendency for people to believe that others are telling the truth, even when there's little ...

If you are planning to shop for the holidays coming up soon, you might want to be careful about fake reviews. Fake reviews are a serious problem for online retailers like Amazon because they can ...

Finding trustworthy real estate agent reviews in Nebraska isn’t about volume or perfection. It’s about familiarity. The best reviews usually sound like they came from someone who lives nearby, dealt ...

In today’s digital-first world, it’s normal for fast-growing travel brands to be questioned online. Searches like “Is Club Resorto legitimate?” or “Are Club Resorto reviews real?” often surface due to ...

Shabnam Azimi is an assistant professor of marketing, Quinlan School of Business, Loyola University of Chicago. Consumers who have a personality that scores high in terms of openness – such as being ...

Founded in 2012, Real Reviews operates in the Media & Entertainment sector offering a platform for user-generated video reviews. The website features over 200 ...