Marketing is especially important for small businesses that want to expand their reach. Learn how seven businesses found ...

You can tell if an influencer campaign is working by looking at the numbers. The most effective campaigns are checked and adjusted as they go, focusing on how the audience reacts and giving ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Meanwhile, cross-selling emails showcase a range of products and related items. Using a mobile phone as an example again, a company might email its customers trying to sell them on updated phone plans ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

You don’t need a big budget to make a big impression. The truth is, people are getting tired of ads that say nothing and mean even less. That’s why impact-based marketing hits different. These are the ...

In today’s fast-paced digital world, where attention spans are short and competition is fierce, strong visuals can make or break a marketing campaign. A compelling graphic isn’t just about looking ...

Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...

Are you seeking to broaden your marketing horizons and harness the vast opportunities LinkedIn has to offer? You’re in the right place! This comprehensive guide dives deep into LinkedIn advertising, ...

A step-by-step framework helping brands plan, execute, and manage promotional campaigns with greater consistency, efficiency, and long-term impact. NY, UNITED STATES ...

Once upon a time in a dark, foreboding land called B2B, a number of very special people were scorned for different ways of thinking. Those people were the wordsmiths, the creatives, the videographers: ...