FreeWheel will programmatically enable Tubi and the entire One Fox portfolio by serving as the company’s primary monetization engine When you purchase through links on our site, we may earn an ...

The move to HTTP Live Streaming brings a YouTube-style monetization service to Apple's podcasting ecosystem. For advertisers, it will shift video podcasts from static files to dynamic media assets.

NEW YORK, June 18, 2024 (GLOBE NEWSWIRE) -- Magnite (MGNI), the world’s largest independent sell-side advertising company, and Spectrum Reach ®, the advertising sales business of Charter ...

Fox said it will be introducing dynamic ad insertion for college football games it televises as part of an expanded relationship with FreeWheel, Comcast’s ad-tech company. The new relationship makes ...

Podcast advertising is in a tough spot. Although ad sellers are cautiously optimistic about 2024, as more listeners tune in and programmatic audio grows (albeit slowly), podcast advertising overall ...

Seven years ago, some people believed targeting on connected TV (CTV) wouldn’t be possible without cookies. Fast-forward to today, and cookieless CTV targeting is not only possible but commonplace. We ...

The activity of programmatic advertising includes the automated process of purchasing and selling ad space in real-time and ...

At its core, programmatic marketing is about automation and precision. It involves the use of software platforms, known as demand-side platforms (DSPs) for advertisers and supply-side platforms (SSPs) ...

What are some of the best approaches for advertising strategies that incorporate both direct and programmatic partnerships, and how can advertisers who are looking to expand their reach better ...