Forbes contributors publish independent expert analyses and insights. I lead Boston Consulting Group’s Behavioral Science Lab. Nov 21, 2024, 08:15am EST Nov 21, 2024, 09:18am EST An organization’s ...

Cutting SaaS licenses may save money fast, but without clear ownership and process, you’ll just trade spend for chaos.

If you’ve been around long enough to see a few CRM projects come and go, then you have probably noticed a pattern. Technology changes, the logos change, and the dashboards look shinier every few years ...

Traditional business models with siloed functions struggle to keep pace with changing markets and customer needs due to slow response and fragmented technology. To stay competitive and deliver greater ...

As an advisor to Fortune 500 companies, here’s a pattern I’ve observed repeatedly across large businesses: They make massive investments in AI tools, and then the same outcome follows within ...