How to skip the guesswork to refine your concept, validate demand, and ensure retail success. In the rapidly evolving 2025 consumer packaged goods (CPG) landscape, where market pressures demand faster ...

Chris d’Eon is a marketing educator, author, and consultant. He teaches at Birdrock Training and is co-author of “Leads Good, Sales Better.” Improving your marketing results requires a solid testing ...

One of the recurring themes in this column over the past few years has been the development of new test methods for sandwich composites. This is primarily a result of the opportunities I’ve had to ...

In the rapidly evolving 2025 consumer packaged goods (CPG) landscape, where market pressures demand faster, smarter decision making, breakthrough innovations don’t happen in isolation. They succeed in ...