We all know that from a marketing perspective, financial services fall within the category of intangibles. According to Webster, an intangible is something that is “incapable of being touched.” That's ...

There is a framework in sales that considers the potential benefits of an offering based on two dimensions: tangible vs. intangible and direct vs. indirect (TIDI). When making purchasing decisions, ...

Over the years, many companies have transitioned from asset-heavy to asset-light business models, where intangible assets drive most of their growth. Tangible assets are assets that appear on a ...

Any business owner knows that companies can’t grow without continued, sustained effort. But sometimes, working hard isn’t enough. Many entrepreneurs find that after they’ve grown to a certain point, ...

Many of the assets that form the foundations of modern companies are overlooked, especially in the fast-paced world of software development. These assets are the keys to unlocking innovation and ...