TikTok beauty trends often inspire and invite users to try the newest hair hack or the buzziest skin-care ingredient. But the ...

Add Yahoo as a preferred source to see more of our stories on Google. TikTok is constantly inventing new aesthetics—and recently, the “downtown girl” vibe has been all the rage. The downtown girl ...

The beauty industry is in its global gold rush, having exploded into a multi-billion-dollar business throughout the past decade. Despite the boom in new brands and products, Black makeup-lovers still ...

Say hello to a 'peachy beachy girl summer'! The queen of the micro-trend just declared it so. Hailey Bieber, the mother of Strawberry Girl Summer, has shared a makeup get ready with me for the first ...

When I hear the term “makeup hack”, I immediately think of strategic blusher placement and white eyeliner to brighten tired eyes. Gen Z, on the other hand, have made a name for themselves by throwing ...