BATTLE CREEK, Mich. — Typically champions go on a Wheaties box, but this time Froot Loops are celebrating the top team in college football. The Battle Creek, Michigan-based Kellogg’s rolled out a “Go ...

BATTLE CREEK, Mich. — While the "Breakfast of Champions" belongs to the Wheaties box, Toucan Sam is all Maize and Blue after the University of Michigan won the College Football Playoff National ...

UPDATE: The special boxes are available again as of 1:15 p.m. The site said they were sold out earlier in the day. BATTLE CREEK, MI -- Just up the road on I-94, Kellogg’s in Battle Creek is helping ...

GRAND RAPIDS, Mich. (WOOD) — Wolverines fans are gobbling up all sorts of swag and merchandise fresh off of the team’s national championship victory. But one will be a little harder to obtain: a ...

“Let’s loop together. Celebrate the diversity that makes our world colorful,” the Kellogg’s message on the Froot Loops box says at the top of the box. On the red cereal box, Toucan Sam is seen holding ...