Forbes contributors publish independent expert analyses and insights. Exploring Cloud, AI, Big Data and all things Digital Transformation. Analytics is probably the most important tool a company has ...

This ebook, based on the latest ZDNet / TechRepublic special feature, explores how you set up an analytics infrastructure that sees around corners and gives you options to avoid a head-on crash. Read ...

Now and then, a terrific story falls through the cracks. But sometimes the topic is worth fighting for. That's the case when it comes to prescriptive analytics. Analyzing the data is one thing. Taking ...

This ebook, based on the latest ZDNet / TechRepublic special feature, explores how you set up an analytics infrastructure that sees around corners and gives you options to avoid a head-on crash. Read ...

Transformational changes have taken place in sales over the past two decades. One, B2B buyers now research online—meaning sales organizations don’t have the same visibility into their problems and ...

Measurement insights are a key part of optimizing your customer experience. At every step in the journey, it is critical that you understand what consumers are doing and how your channels and touch ...

Our lives are busier, more complex and face more constraints and uncertainty than ever before. This is especially true for brokers and consultants, who face an ever-growing mountain of data and ...

Descriptive Analytics serves as the foundation of data analysis, focusing on understanding historical data and answering the question, “What happened?” By leveraging tools such as dashboards, reports, ...

There's no doubt that most companies could benefit from a quicker and smarter supply chain that automates routine, responds to event-based opportunities and mitigates risk and disruptions. But how do ...

Prescriptive analytics has become a real competitive advantage for marketers. Here's why. Analytics has long been the backbone of marketing success. Analytics enables marketers to make data-driven ...