Effective positioning is crucial for creating a strong, differentiated brand that resonates with your target audience. Mastering the art of positioning can significantly enhance your marketing ...

Executive positioning is a strategic way of defining and leveraging an executive’s personal brand. It is the intentional positioning of a leader within an organization or in the market attached and ...

In the third article in a 2025 Consumer Outlook series, experts offer insights on how brand positioning must evolve with shifting markets. To read the first article in the series, click here. To read ...

As a CEO, your branding strategy and your reputation management strategy should be aligned if you want to ensure they contribute to business growth.

You have a ton of them. And I don't mean just your obvious marketplaces—like your end user and your OEM markets, or your residential and commercial markets. You have more marketplaces than you might ...

High-performing leaders understand the importance of implementing smart business strategies to drive sustainable growth. The right business strategy aligns a company’s objectives with the needs of its ...