The stock image called “Man Looking at Other Woman” by photographer Antonio Guillem was named meme of the year and was one of the most widely shared memes in 2017. But now, the meme, which is better known as “distracted boyfriend,” has been ruled ...

How did anyone ever express themselves before the "distracted boyfriend" meme — the internet's favourite way to convey disloyalty, longing, disapproval, and jealousy all at once? Now, advertising agencies in Sweden will have to think of a way — or at ...

“The advertisement objectifies women,” said Sweden’s advertising ombudsman about an ad that used the distracted boyfriend meme A stock photo of a distracted boyfriend turning away from his annoyed girlfriend to stare after another woman was turned ...

It's been used to dissect trends in popular culture, wade into political disputes and comment on the fickle nature of human relationships, but the popular "distracted boyfriend" meme is sexist, the Swedish advertising standards watchdog has said.