Rapid prototyping processes, part of design thinking, can lead to an abundance of fresh ideas. In last week’s column, we shared how biopharmaceutical company AbbVie uses design thinking to humanize ...

It is important that engineers document the design process so that they can communicate it to others and ensure no information is lost. It is also critical for convincing decision-makers to approve ...

Why does anything have to change? A manufacturing company’s most critical product decisions are made every day in design reviews. And if you assess the state of what a design review looks like today, ...

This article is by David Armano, global strategy director at Edelman Digital. He leads their Digital Transformation Practice. Process. It’s a word that makes most people’s eyes glaze over. I get it.

Customers today aren’t often keen about the idea of sitting back and watching. Many want to be more directly involved. One way to engage your customers in the sales funnel is to allow them a say in ...

Every building starts with an idea. But how do you get from a concept to a piece of architecture? Why do some ideas work better than others? What is a "good" design? Questions like these can make ...

Building performance is a hallmark of architecture in the 21st century. With buildings and the construction industry being significant contributors to carbon emissions, designers must do everything to ...