NBCUniversal is partnering with Ad-ID – a standard identifier for creative assets built for the advertising industry – to improve campaign measurement capabilities and reduce ad repetition across the ...

NEW YORK, June 11, 2024 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standards-setting body, announced today the Ad Creative ID Framework (ACIF). This framework supports the ...

With a growing number of platforms and opportunities for advertisers to engage audiences, creative is increasingly challenging to track and manage across linear and digital channels. Lack of adoption ...

NEW YORK—In a notable development in the media industry' efforts to improve the efficiency and cross-platform measurement of CTV ad campaigns, the IAB Tech Lab has unveiled the Ad Creative ID ...