The “color e.l.f.nalysis” tool offers makeup shade recommendations that harmonize users’ unique features, as well as a matching curated Pinterest board with shoppable products tailored to an ...

Beauty (NYSE:ELF) has launched its first-ever hair products line, entering the haircare category. The new range extends the company’s Power Grip franchise beyond makeup and skincare into hair. The ...

Which Elf lip gloss is best? There are many lip products to choose from, including tinted lip balms, lip stains, lip pencils, liquid lipsticks and traditional lipsticks. But nothing beats a lip gloss ...

E.l.f. Beauty beat Wall Street's quarterly estimates on the top and bottom lines as sales jumped 50%. Tarang Amin, CEO of the cosmetics company, said its new Bronzing Drops serum has been wildly ...

Which Elf cosmetics are best? With a full range of low-cost alternatives that give more expensive premium brands a run for their money, choosing the best Elf cosmetics can be a challenge. From ...