Forbes contributors publish independent expert analyses and insights. I write about the economics of AI. The AI boom has been defined by unprecedented innovation across nearly every sector. From ...
According to a recent survey by the American ANA (Association of National Advertisers), 59% of brands choose their agency partnerships on cost alone. That statistic should terrify every agency leader ...
ON THE day of Donald Trump’s inauguration as president, DeepSeek, a Chinese company, released a world-class large language model (LLM). It was a wake-up call, observed Mr Trump. Mark Warner, ...
Earlier this year, I launched a new agency, starting with a small team I brought over from my other agency. We intentionally chose to do things differently. The traditional agency model, where project ...