Add Yahoo as a preferred source to see more of our stories on Google. People who give advice on copywriting often say, “Avoid using the passive voice.” This universal statement is not always correct ...

This handout is also available for download in PDF format. We refer to a sentence as being in the "active voice" when the subject is performing the action of the sentence (the verb). A sentence is in ...

The immense strength of the written word in content marketing is not something that should be underestimated. Words have an almost unlimited power to lead consumers to feel certain emotions, compel ...

Whether you write on a part- or full-time basis, you can benefit from becoming more familiar with an often-overlooked aspect of writing that is treated in today’s column: active and passive voice ...

You probably learned it in one of your earliest writing classes: Active voice means the grammatical subject is doing the acting, and passive voice means the subject is acted upon. It is the difference ...

The passive voice focuses more on an action that took place and places less importance on the person who performed the action. Writers who use passive voice may cause headaches and frustration among ...

Of all the technical advice I offer writers, none is more controversial than encouragement to use the passive voice. Most writers prefer the active, and so do I. But that preference has been distorted ...

This tip on improving your SAT score was provided by Vivian Kerr at Veritas Prep. What does it mean when we say sentences on the SAT should be “active”? A sentence is “active” when the subject of the ...

Writing in the active voice makes the meaning clear while keeping sentences from becoming complicated and wordy. Sentences using passive voice are not necessarily wrong, just less effective than ...